Friday, January 18, 2013

What is your Value Proposition?

The definition I use for value proposition is: what's the value of your products or services to the people who buy them or use them?

For the people who want to start a food production company, they need to think about what's their product value to their potential customers. Is it a new product that will be filling a niche in the market? Think about spicy chocolate. Is their product healthier than what's in the market now? Think low salt, less sugar, low fat, gluten free, etc. Is their product natural or organic? Think about free of preservatives or made from organic ingredients. Is it cheaper? Does it have a different or better packaging? Is their product cheaper than what's in the market? Is it made locally? Does it have better quality ingredients? Think about mass produced cookies vs cookies made locally in small batches using higher quality eggs, sugar, and flour. You need to think about what are your customers feel and experience when they open your package or your jar and how it compares to a mass produced product.

Here at Sofia Foods we thought hard and long about all these questions when we were planning our products. Our olives are very low in salt, all natural, free from any artificial ingredients, gluten free, made locally in small batches and uses the highest quality ingredients. They offer a different aad unique taste for olives that surprises every one who taste them.

You can buy our products and read about them when you visit our page www.sofiaselection.com