The Hard Path

After I wrote about how long the path was to launch Sofia's Selection brand of speciality olives and marinated vegetables, I'll take some time to talk about how hard it was. Don't get me wrong here. Although it was was hard, it was challenging also. I learned a lot about start ups, accounting, food regulations, building codes, and how hard it is to get a plumber to do the job for you. The challenges I faced kept me going until I passed the finish line.

There were so many decisions to make from the beginning. What products to launch first? How much they cost? What are my target customers? Will they buy? Location? Packaging? In almost all start ups, there was more than one person to do everything and answer all the questions but I did it alone, not by choice though. Then the other decisions followed, financial decisions, legal decisions, marketing decisions, etc.

Branding was a major decision also since I wanted to make sure our branding efforts go into the right direction from the beginning. Actually, all decisions had to go into the right direction as quick as possible. While I made decisions I had to change later, I don't regret them but they were not the right decisions to help putting Sofia's Selection on the right track. Changing directions on few things made me realize that I need to do more work and do more research to ensure all pieces of the puzzle fit together for a successful launch. In every step of the way, I documented everything I did so I would have a complete archive of my story.

Order your olives today and enjoy the hard work that was done by myself. You can order at the website www.sofiaselection.com

The Path

Let me start by saying the path to start Sofia Foods was long and hard. It was long because we took the time to make sure that we have good and quality products. We have good olive products in the sense that they have great flavors and they have great taste. Also we made sure that we have different olive products than all other olives in the market. We took great care to make our products are flavorful and healthy to appeal to many people because we like flavorful and healthy food also. They have a unique spicy and savory flavor profile that will linger in the pallet for a long time. At the same time they are very low in salt, probably they have lowest salt content among all other olive products in the market. Their salt content is even lower than many granola bars for example. We use sea salt only so there are no additives in our olives. Our olives as low in fat also and they are free from any artificial ingredients. We chose to make our olives this way because we wanted to make a different and healthy products.

Our olives have great quality because we make them according to our top manufacturing standards. The whole process is monitored and measured at every step during the process of making these olives. The whole process is done by hand and all olives are made in small batches and packed by hand. Off course we have to make sure that all batches have the same great flavors.

More about the hard work in a different day

Don't frget to visit our website at www.sofiaselection.com for more information and to order your olives so you can see what kind flavors they have and tell us abut the quality. All feedback is welcomed

Sofia Foods, The Company

The name of our company came to me after my daughter, Sofia, which was 18 months at that time when all this started, liked many vegetables I made so I thought there isn't a better name to use for a my new company. Unfortunately, these days when you need to choose a name, you need to think about similar names, trade marks, and domain names to avoid any conflict in the future that force you to change the name you have chosen and create confusions for your clients. When I did all this research, I picked Sofia's Selection as a brand name and named the company after that to give me more flexibility in the future. After that, the hard work started, the logo design, the labels, the packaging, etc
Then the work started and here we are

Our company is environmentally friendly by recycling all our containers and by products and encourages healthy lifestyle for all employees (only 1 employee as this time) and all people associated with this business. This is done by minimizing waste and use green and sustainable technology when applicable and use environmentally friendly supplies and processes when available

All employees will be working in a healthy and clean work conditions to reflect the company position on environment and their health and well being. Also, by working with vendors and local growers (in the future), the company will be contributing to local economy and improve the quality of life of employees and clients

All products are hand crafted in small batches in a company owned facility to provide the highest quality control and continuous flavor monitoring.

Sofia's Selection olives and good for your
health and they have great flavor. Visit
our website at www.sofiaselection.com 
to get more information and to place
your online order